The moment you decide to raise your prices is the moment you step into your highest level of leadership, authority, and self-worth. It is not just a financial decision, it’s an energetic shift. Most entrepreneurs undercharge not because of the value they provide, but because they fear rejection, losing clients, or feeling unworthy of premium rates.
Today, I want to show you how to raise your prices in a way that feels powerful, strategic, and deeply aligned with your brand’s highest potential.
Step One: Shift Your Mindset from Service Provider to Iconic Brand
Premium pricing is not about the tangible deliverables, it’s about transformation. If you are charging based on your time or input rather than the outcome and impact of your work, you are undervaluing yourself.
Example: Instead of charging for 1:1 coaching sessions by the hour, create a premium package that guarantees a profound transformation, such as a six-month $50,000 program where clients achieve a specific, high-level result.
When you embody an iconic brand, you are no longer competing on price. You are positioning yourself in a category of one.
Step Two: Define the Irresistible, High-Value Transformation
Premium clients pay for outcomes, not hours. They are not investing in your time; they are investing in the certainty of a life-changing result.
Ask yourself:
• What is the most profound transformation I create for my clients?
• What is the ROI (return on investment) of working with me? Financially? Emotionally? Spiritually?
• If I could guarantee an extraordinary result, what would that be worth?
Example: Instead of selling a $997 online course on business strategy, turn it into a high-end $25,000 consulting experience where clients receive deep, tailored strategies, high-level access to your expertise, and an elite community.
Step Three: Upgrade Your Brand and Messaging
Luxury brands don’t justify their pricing, they communicate their value so clearly that the right clients never question it. You must elevate your brand presence, messaging, and client experience to align with premium pricing.
• Upgrade your website, branding, and copy to reflect exclusivity.
• Speak to the highest-level desires of your premium clients.
• Remove any “budget” messaging that attracts price-sensitive buyers.
• Use high-end case studies, testimonials, and aspirational storytelling.
Example: Instead of saying, “My program helps you grow your business,” say, “My private consulting experience positions you as a multi-7-figure authority and equips you with a strategic blueprint for exponential growth.”
Step Four: Set a Price That Feels Slightly Uncomfortable (and Own It)
If you don’t feel at least slightly stretched by your new price, you’re probably still undercharging. True growth happens at the edge of discomfort. Choose a number that excites and challenges you.
Example: If you’ve been charging $2,000 for your signature service, challenge yourself to price it at $10,000 and structure it in a way that justifies the value (e.g., deeper access, customized solutions, exclusivity).
Once you decide on your price, OWN IT. Stop explaining or discounting it. If you believe in your value, your premium clients will, too.
Step Five: Align Your Sales Process with Luxury Positioning
Premium pricing requires a refined sales process that creates certainty for your ideal clients.
• Pre-qualify leads so you only speak to those who are ready to invest.
• Eliminate low-ticket offers or free consultations that attract unaligned buyers.
• Create a high-touch, high-trust sales experience that makes your offer an undeniable yes.
Example: Instead of offering free 30-minute discovery calls, switch to an exclusive application process where only serious clients get a chance to speak with you. This reinforces your value and positions you as a highly sought-after expert.
Step Six: Let Go of Clients Who Can’t Afford You
Not everyone is meant to work with you at your new pricing level, and that’s a good thing. The clients who hesitate or bargain are not your dream clients. Make peace with releasing them so you can create space for those who will say yes without hesitation.
Example: If a prospect says, “I can’t afford it,” instead of lowering your price, say, “That’s completely okay, I only work with those who are truly ready for this level of transformation.” Then, gracefully move on.
Step Seven: Step into Your Power and Become Unapologetic About Your Worth
Premium pricing is not just about money, it’s about stepping into your highest level of confidence, certainty, and impact. When you raise your prices, you are also raising the level of transformation you provide. You are giving your clients the opportunity to rise to the occasion, commit at a higher level, and experience results they never imagined possible.
Final Thought: The most successful experts, thought leaders, and luxury brands do not compete on price. They set a standard, lead with confidence, and attract those who see the true value of their work. It’s time for you to step into that power.
Are you ready to raise your prices and become an iconic brand? Drop your biggest insight below!
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