Effective Date: 01.01.2025

This Privacy Policy describes how UNICORYN Pty Ltd (“UNICORYN”, “we”, “our”, or “us”) collects, uses, discloses, and protects your personal information when you visit or interact with our website located at [www.unicoryn.com] (“Website”), as well as any associated content, programs, services, events, or communications (collectively, “Services”).

We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection and privacy laws, including but not limited to the Privacy Act 1988 (Cth) (Australia), the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK GDPR, and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect personal information through both direct and automated methods, including when you:

• Complete forms on our Website

• Sign up for emails, newsletters, or lead magnets

• Book a UNICORYN Roadmap Call or other service

• Attend our virtual or in-person events

• Engage with us on social media or through LinkedIn

• Participate in any survey, questionnaire, or promotion

• Use our website (via cookies, IP tracking, etc.)

We may collect the following categories of personal information:
• Identity Data: Full name, title, gender

• Contact Data: Email address, phone number, mailing address

• Business Data: Business name, job title, industry, revenue ranges

• Marketing and Communications Data: Preferences for receiving communications

• Technical Data: IP address, browser type, device ID, geolocation, referral source, usage patterns, cookies

We do not knowingly collect personal data from children under the age of 18. If you are under 18, do not provide any information on this Website.

2. How We Use Your Information

We use the personal data we collect for the following lawful purposes:

• To provide and deliver our Services to you

• To communicate with you about our offers, insights, and events

• To process transactions and issue invoices

• To personalize your experience and recommend content

• To improve our Website and marketing effectiveness

• To comply with legal obligations or respond to lawful requests

• To protect our legitimate business interests, including fraud prevention, brand protection, and dispute resolution

We rely on the following legal bases to process your data: your consent, the performance of a contract, our legitimate interests, and/or legal compliance.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect usage data. This may include:

• Essential website functionality

• Traffic analytics (Google Analytics)

• Retargeting and advertising (e.g., Meta Pixel, LinkedIn Insight Tag)

You can manage your cookie preferences via your browser settings. By continuing to use our Website, you consent to our use of cookies unless you disable them.

4. Disclosure of Personal Information

We do not sell or rent your personal information. We may disclose your information only in the following circumstances:

• To service providers who assist us in operating our business (e.g., email marketing, CRM, payment processors)

• To legal or regulatory authorities when required by law

• In connection with a business transfer, such as a merger, acquisition, or sale of assets

• With your explicit consent

All service providers are contractually bound to handle your data in accordance with this Privacy Policy and applicable laws.

5. International Data Transfers

If you are located outside Australia, please note that we may store and process your information in Australia and other countries. We take appropriate safeguards to ensure that your personal data is protected when transferred internationally, including through data processing agreements and approved contractual clauses as required by law.

6. Data Security

We implement reasonable and industry-standard security measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include:

• SSL encryption

• Secure third-party platforms (e.g., GHL, Kajabi, Stripe, Google)

• Access controls and password protection

• Staff training in data handling best practices

However, no transmission of data over the internet is 100% secure. You provide your information at your own risk.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, regulatory, tax, or accounting requirements. In general, we retain:

• Marketing data: up to 24 months

• Transactional or contractual data: up to 7 years

Upon expiry of the retention period, your data will be securely deleted or anonymized.

8. Your Rights

Depending on your jurisdiction, you may have rights under applicable privacy laws, including:

• Access: Request a copy of your personal information

• Correction: Request correction of inaccurate or incomplete data

• Deletion: Request deletion of your personal data

• Objection: Object to processing based on legitimate interest

• Restriction: Request limitation on how we process your data

• Portability: Request your data in a structured, machine-readable format

• Withdraw Consent: At any time, without affecting the lawfulness of prior processing

To exercise your rights, please contact us at [email protected]. We will respond within the timeframes required by law.

9. Third-Party Links

Our Website may contain links to third-party websites, tools, or platforms (e.g., Calendly, Stripe, LinkedIn). We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before submitting your data.

10. Do Not Track Signals

We do not respond to “Do Not Track” signals from web browsers or similar mechanisms at this time.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Material changes will be posted on this page with an updated “Effective Date.” Your continued use of our Website and Services constitutes your acceptance of the revised policy.